About Sherry Xu

Director of Sherry Link

Your China Marketing Specialist
Sherry Xu – Founder of Sherry Link Communications

The founder and driving force behind specialist China-marketing and PR agency SherryLink Communications, Sherry has more than 15 years of experience and success working with organizations in various industries, in particular hospitality, tourism, education and luxury goods. 

An entrepreneur at heart, Sherry thrives on distilling clarity in a sea of noise and developing creative solutions that deliver tangible business results. She is passionate about enabling businesses to connect with Chinese consumers, the largest and fastest-evolving consumer group in the world. 

Sherry’s in-depth understanding and practical knowledge of what resonates with the Chinese consumer is highly valued by corporate clients. Her professional insights and experience have gained the trust of international labels such as Marriott International, W Hotels Worldwide, Ritz Carlton, The Luxury Collections, Thailand Convention & Exhibition Bureau, Star Alliances, Korea and Hong Kong tourism bodies, as well as Australia government agencies and private brands including the Department of Education & Training of the Victoria State Government, Study Adelaide, Melbourne Airport, Zoos Victoria, Queen Victoria Market, MECCA, freezeframe, to name a few.

Sherry also hosts China Marketing MasterClass and is often invited to speak and facilitate at business workshops and forums. She was a guest speaker for VTIC, Destination Melbourne, Merlin Entertainment group, Marriott International and Grand Hyatt Melbourne, and was previously a lecturer at the Monash College.

You can contact Sherry by email – Marketing@sherrylink.com

Or click here to find out more about Sherry Xu on LinkedIn

Brands Sherry worked with: